After the brand’s unveiling at Licensing Expo in Las Vegas earlier in the year, S.W.Smiley is collaborating with Thai cáfe brand Coffee World for a range of promotional products and collectables.
The collection features premium stainless-steel tumblers, a sleek double-wall tumbler, mugs, caps and tote bags, all designed to elevate the Coffee World experience.
Featuring the ‘stylish and energetic’ designs of S.W.Smiley, the products are pitched at coffee lovers and style enthusiasts to embrace the power of self-expression.
As part of the wider promotions, the collaboration included a range of in-store decorations, featuring two different icon styles, 3D for marketing assets and the flat icon style for all of the products and in-store POS, decorations and wall art.
“We’re thrilled to see the collaboration with S.W.Smiley and Coffee World come to life,” commented Janet Martin, chief product officer for lifestyle and consumer products. “This category is hugely important for us to continue to develop and help bring people together to share and express their emotions. When we launched S.W.Smiley, we wanted to engage young adults and work with partners that championed the power of self-expression, this promotion does exactly that, bringing people together across product, point of sale and more.”
The collectables can be found at 12 participating Coffee World Cafe’s across Thailand: PT Max Salaya, Siam Paragon, Gateway Ekamai, Future Park Rangsit (3 branches), Central Plaza Rama 2, Central WestVille, Central Plaza Pinklao, Central Plaza Rama 3, Smithivej Hospital.
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