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Sainsbury’s and LEGO’s hit cards promotion returns to stores

Promotion is back for a third time, running until October 27 with 140 cards to collect in total.

Sainsbury’s hit LEGO Cards promotion has returned to stores this week for the third time.

The promotion will last for six weeks – running from September 16 to October 27 – and will see the supermarket handing out packs of four trading cards when shoppers spend £10 or more in stores and online (with some exclusions).

The albums are available for £2.50, while consumers can also buy extra booster packs of four cards for 50p.

There are 140 LEGO cards to collect in total, including one in four holographic cards.

Last time the offer ran in 2018, over 400 million cards were handed out to eager shoppers.

However, due to COVID-19 restrictions, the popular swap shop events will not be held in Sainsbury’s cafés.

This year’s theme is teaching children about world foods, with the album showing where different ingredients come from.

A Sainsbury’s spokesperson commented: “The theme is ‘living amazingly’ with 140 cards to collect and seven chapters in the collectors album to fill.

“Each chapter focuses on a different continent, where Lego fans can learn about the importance of eating different food groups and their nutritional value in a fun and engaging way.”

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