This ad will be closed automatically in X seconds.

Sainsbury’s and Oasis team on in-store partnership

Trial could see Oasis’ licensed collabs featuring in five Sainsbury’s stores by spring 2019.

Sainsbury’s and Oasis are teaming up to bring Oasis fashion ranges to customers in five of the grocer’s stores by early spring 2019.

The deal marks the first time that Oasis has made its ranges available to customers in a supermarket setting, and could see some of its popular licensed collaborations attracting new audiences.

Two Oasis concessions will be open to customers in time for Christmas at Sainsbury’s Sydenham in South London and Sainsbury’s Selly Oak near Birmingham.

The two Oasis concessions have been selected to be in supermarkets where Tu clothing performs particularly strongly and in the case of Selly Oak, its new flagship store, with complementary ranges helping to make Sainsbury’s a fashion destination.

Sainsbury’s is the sixth largest clothing retailer by volume and clothing now accounts for £1 billion of the retailer’s sales.

“We are delighted to be welcoming Oasis to Sainsbury’s stores,” said James Brown, Sainsbury’s director of commercial. “Its on-trend fashion ranges will complement our high quality Tu clothing offer and support our strategy to make our stores leading fashion destinations.

“The initial trial will see two stores open in time for Christmas which is brilliant news for those looking for a party outfit or a special gift.”

CEO designate of Oasis, Hash Ladha, added: “Trialling Oasis in Sainsbury’s is an exciting development for us. This is about presenting the Oasis product proposition and brand experience to Sainsbury’s customers.

“The customer demographic of both brands is very similar and therefore it is a natural strategic partnership. We are looking forward to opening two stores before Christmas and another three early next year and presenting our brand to new customers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.