This ad will be closed automatically in X seconds.

Sainsbury’s hires Paula Nickolds to head general merchandise and clothing

Former md of John Lewis will be responsible for the commercial success of Sainsbury’s £7.8bn general merchandise and clothing business.

Sainsbury’s has hired the former md of John Lewis – Paula Nickolds – as its new commercial director for general merchandise and clothing.

In her new role, Paula (pictured) will be responsible for the commercial success of Sainsbury’s £7.8 billion general merchandise and clothing business which includes Sainsbury’s general merchandise, Argos, Habitat and Tu clothing, all of which are critical to support the retailer’s ambitions in food.

She takes over the role from Mike Luck, who will be pursuing a career outside of Sainsbury’s, having joined the graduate scheme 18 years ago.

“I am delighted that Paula is joining us, she is a highly respected, talented and experienced retail leader,” commented Simon Roberts, chief executive at Sainsbury’s. “I am certain that under her leadership, our brands that deliver – Argos, Habitat and Tu – will continue to delight our customers and support everything we are doing in food. Paula brings deep experience in product, brands and commercial leadership and she has a passion for understanding and delivering for customers.”

Paula – who worked at the John Lewis Partnership for 25 years, becoming md in 2017 until January last year – added: “I’m excited to be joining Sainsbury’s. It is a retailer with fantastic heritage that is trusted by customers for its great combination of quality and value. It’s an important and dynamic time for the retail sector and I am thrilled to join the team for the next phase of growth and innovation, as well as the opportunity to make a difference to millions of customers’ lives through the much-loved Argos, Habitat and Tu brands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CallyBeatonB&LLAs500x500
 
With just one week remaining until the Brand & Lifestyle Licensing Awards 2024, media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host....
ZaraPlaymobil500x500
 
As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group....
LMGFruit-tella500x500
 
Licensing Matters Global has secured a new deal for Perfetti Van Melle's Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland....
VeraandVille500x500
 
With 15 titles published in less than five years, Vera & Ville has emerged as one of Sweden's most beloved children's book series, with over 200,000 copies sold. ...
SesameStreet500x500
 
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory....
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.