This ad will be closed automatically in X seconds.

Sainsbury’s reveals Roald Dahl Christmas gifting

Licensees including BB Designs, Creative Tops, Bloom & Blossom involved in promotion.

The Roald Dahl Story Company has joined forces with Sainsbury’s on a special Christmas gifting initiative.

A variety of ranges from licensees BB Designs, Creative Tops and Bloom & Bloom are included in the promotion which is in stores now.

Since first launching in early 2018, the Roald Dahl Bloom & Blossom children’s toiletries range has proved to be popular at retail and is going from strength to strength, with the addition of a Matilda range this quarter in multiple high street retailers.

Sainsbury’s Bloom and Blossom range launched in the health and beauty aisle in November and features six The BFG skus including the hero ‘Bath, Book and Bedtime’ Gift Set featuring an exclusive edition of The BFG book.

BB Designs has released an exclusive range in the seasonal gifting aisle which includes stationery, home and jewellery. All 11 gifting lines retail at £10 or under, making them good stocking fillers for fans of Charlie and the Chocolate Factory, The BFG, and Matilda.

Finally, Creative Tops has produced two exclusive bone china mugs featuring The BFG and Matilda, sitting in the home aisle. All products feature illustrations by Sir Quentin Blake.

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” said Stephanie Griggs, licensing and design director at The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for (almost) everyone.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
NetflixRD500x500
 
The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
Disney+Day500x500
 
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
Quizwinners19500x500
 
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
JBadvent500x500
 
A new 12 Days of James Bond advent calendar is launching on the 007store.com, which is managed by Event Merchandising....
AquaRock500x500
 
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
Balenciaga500x500
 
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.