Sainsbury’s Tu partners with Oti Mabuse on new Reaktiv brand

Sainsbury’s Tu Clothing has joined forces with dancer, broadcaster and author, Oti Mabuse, on the launch of activewear and luxe loungewear apparel as part of its new Reaktiv brand.

The collection includes over 60 ready-to-wear pieces and has been built with versatility and practicality in mind, reported The Industry.Fashion. Items have been crafted in both neutrals for ease of pairing and pops of cobalt blue, as well as featuring a mixture of patterns and textures including leopard print and with design details such as pockets in leggings.

“I’m so excited to be launching my first collection with Tu and Reaktiv,” commented Oti. “Movement is such an essential part of our daily lives, and I believe that it can bring so much joy, especially when you feel confident and comfortable in what you’re wearing while doing it. I wanted to create a range that not only makes you feel amazing but is accessible and affordable – feeling great should be for everyone.”

Melinda Harris, director of product at Tu Clothing, added: “We are so proud to launch this exclusive Reaktiv collection with Oti. As a mum on the move, Oti embodies the spirit of our brand, from her love of movement to how she embraces joyful dressing. We’re excited to bring a collection of affordable pieces that encompass both of those things to our customers without compromising on quality.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.