Sambro has secured a three-year partnership with WildBrain CPLG to expand its seasonal licensing programme for Dr. Seuss Enterprises’ How the Grinch Stole Christmas property.
Launching in time for ‘Grinchmas’ in AW24, the partnership will see the roll out of a range of seasonal novelty and feature animated plush, across key UK and EU retailers including B&M, Lidl, Shop Direct and Ernstings to name just a few.
The new range of Grinch-themed seasonal plush toys will include an initial portfolio of 11 product lines, including a traditional character plush available in 20cm, 30cm and 50cm classic and Christmas outfit cuddly options. The special feature mechanical plush line includes a ‘push-and-pull sharing the present’ Grinch and Max plush, an ice-skating Grinch, as well as an animated Grinch walking plush with his Santa’s sack and sidekick Max.
Novelty plush items include plush character head Christmas tree decorations, bag clips and a coin purse.
As part of Sambro’s sustainability commitments, the filling in its plush products is 100% recycled polyester stuffing allowing it to gain full accreditation with global recycling standards and card tags will be FSC certified.
“Seasonal licensing opportunities continue to grow year on year and are an integral part of our growing licensing strategy, with this latest contract with Dr Seuss Entertainment providing a prime example,” commented Clare Rix, brand and licensing director at Sambro. “We love this brand, which has strong appeal for retailers and consumers, gaining popularity for its standout collaborations and partnerships which offer ‘must-have’ products that kids and kidults can’t wait to get their hands on.
“We’re excited to launch our plush and novelty range both across the EU and UK. We’ve already secured some significant listings with key retailers in time for everyone’s favourite time of the year Grinchmas.”
John Taylor, vp Northern Europe at WildBrain CPLG, added: “2023 was the biggest Christmas yet for Dr Seuss’ The Grinch with an incredible roster of partners and retailers across Europe supporting the festive push. We’re hugely excited to be partnering with Sambro on this iconic property to bring more stand-out Grinch products to the market in EMEA for an even ‘greener’ celebration this year.”
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