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Sanrio and Team USA partner for Tokyo 2020 Olympic and Paralympic Games

Collaboration debuts in time for Sanrio’s 60th anniversary celebration this year.

Sanrio has partnered with Team USA for the Olympic and Paralympic Games Tokyo 2020.

Also debuting in time for Sanrio’s 60th anniversary celebration this year, the collaboration will include a limited edition collection for girls and adults featuring Hello Kitty.

Helping lead the partnership as the ‘Global Ambassador for Inclusivity’, Hello Kitty will be incorporated in the hero design, standing as an iconic symbol for equal opportunity, fair play and global harmony.

The co-branded product line – developed by Sanrio and Team USA – spans a variety of categories such as apparel, sleepwear, accessories, toys, collectables, gift and novelty items. The collection will be available starting summer 2020.

“With such a major presence and fanbase in the United States, it’s an incredible privilege to commemorate our Japanese roots by emerging in Tokyo alongside Team USA,” said Craig Takiguchi, coo and head of business development at Sanrio. “We hope that our collaboration will inspire future generations of athletes and continue to proliferate worldwide messages of friendship and kindness that the Games create.”

Peter Zeytoonjian, senior vice president of consumer products, USOPP, added: “We are thrilled to work with Sanrio on this fun and inventive campaign.

“These products are a celebration of Team USA’s excitement for the upcoming Tokyo Games – held in one of the world’s truly amazing cities – and a great new relationship with Hello Kitty.”

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