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Sarah Fletcher sets up Maximum Licensing

Former Fluid World and Mind Candy exec opens retail-led brand licensing consultancy.

Sarah Fletcher has opened the doors of her new retail-led brand licensing consultancy, Maximum Licensing.

Sarah (pictured) has a raft of experience within the licensing industry, having held key roles at Mind Candy and, most recently, acting as general manager at Fluid World.

She created Maximum Licensing because she wanted to “start a consultancy where retail is at the forefront”.

Sarah told The Source: “We strive to maximise brand value through strategic licensing partnerships between licensees, licensors and retailers.

“Maximum offers comprehensive retail management expertise through a range of fully integrated services including: brand representation, retail development and brand extension.”

Maximum Licensing’s first client is Click Distribution with various projects in the pipeline.

Sarah continued: “I am thrilled to launch Maximum and have been overwhelmed by the support I have received from the industry already.

“I look forward to representing my first brand, as well as helping other businesses achieve their goals. I will ensure my passion, friendly approach and energy radiate success.”

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