Licensing programme benefits from new categories increasing retail presence.
The Science Museum brand has seen a significant growth of its licensing programme in the last year.
While core ranges of toys, gadgets and science kits continue to grow year-on-year, new categories are increasing retail presence and brand awareness.
Apparel, launched with licensee Fashion UK, has been particularly popular. A second range of space-themed t-shirts has launched, its sales no doubt boosted by the publicity surrounding the unveiling of Tim Peake’s Soyuz space capsule at the museum earlier this year.
New ranges of design-led stationery by Frances Lincoln and Quadrille have made use of the museum’s extensive picture library. Games, preschool toys and paper gifting are currently in discussion.
The Flying Scotsman has also had another successful year with multiple new signings.
Apparel by Spike Leisurewear, bedding by Noveltex, greeting cards by Really Wild Cards and construction kits and DVDs by Demand Media are just a few new products which have launched this year.
With the locomotive still touring the UK, its brand licensing programme has gained more licensees this year than any previous year. Adding to new products this year is the adorable Flying Scotsman Steiff bear from Danbury Mint.
Little Flying Scotsman, a style guide created just for children’s product, has also seen its first signings for bedding, curtains, towels, sleeping bags and beanbags.
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