This ad will be closed automatically in X seconds.

Scotch & Soda pulls no punches with Popeye & Friends range

Nautical-themed limited edition capsule collection has been inspired by Brutus.

As part of Popeye’s 90th anniversary year, King Features has teamed with clothing line Scotch & Soda for a new capsule collection featuring Popeye’s nemesis, Brutus.

The collection – called The Boathouse – is nautical-themed and sees Brutus (as he’s known in Scotch & Soda’s home of Amsterdam) take centre stage across a variety of product.

The Boathouse features apparel for men, women and children and includes denims, Hawaiian shirts, overalls and varsity-inspired jackets, as well as sweats and hoodies.

The palette features monochromes and black and white washes with pop accents of lifeguard red.

Also included are a variety of accessories such as hats, caps, bags, belts, scarves, phone cases and laptop sleeves.

“Scotch & Soda has a proven record in bringing innovative products to market, and when they had the original idea to create a nautical collection around Brutus, we knew it would be a hit with fans,” said Carla Silva, vp and gm, global head of licensing at King Features. “Their impassioned commitment to developing a unique and authentic vintage look for Brutus was inspiring and is apparent in every design.”

Marlou van Engelen, creative director at Scotch & Soda, added: “We found this brilliant, vintage Brutus garment on our travels and couldn’t resist the magnetism of this muscly character. Brutus has this powerful, larger-than-life personality.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Event to remain at London's ExCeL until at least 2024, organisers confirm....
2019 event surpasses Black Friday and Cyber Monday combined globally....
New Hong Kong showroom further grows South Asian and global operations....
In a first of its kind twist, selected teams will compete in tournament for charity....
Safety technology brand looking to move into new product categories....
Finalists revealed for the eight accolades in hotly contested categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter