Interactive entertainment experiences created around series at 20+ locations.
Sea Life aquariums across the UK and Germany are hosting a number of interactive entertainment experiences for animated underwater adventure series, The Deep.
The events are timed to support the launch of the series’ second season, alongside a new mobile game from DHX Interactive.
The Deep Sea Life aquarium events, co-developed in a partnership between Technicolor and Merlin Entertainments, kicked-off this weekend in the UK and will run through to November 2017 at multiple locations, with the German market events to launch in October.
At each Sea Life aquarium, children will be invited to solve the secrets of The Deep, navigating the zones of the aquarium for clues to become a Junior Nekton. Sea Life is the world’s biggest aquarium brand with locations across the UK, Continental Europe, North America and the Asia Pacific region, built around the concept of ‘Amazing Discoveries’.
Coinciding with the promotion – as well as the season two launch of The Deep – DHX Interactive has launched the first mobile game based on the show, in both English and German.
“When fans connect with a property as they have with The Deep, they want to be involved in it across many areas,” commented Pam Kunick Cohen, head of brand management, licensing and merchandising, Technicolor.
“We can’t think of a better way to kick off the show’s new season and get fans engaged with the brand in an authentic way than with our promotion at Merlin Entertainments’ Sea Life aquariums.”
Technicolor manages The Deep’s licensing programme, with CPLG serving as the multi-territory licensing agent for the brand, including North America, EMEA (excluding Germany) and Latin America.