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Second wave of speakers confirmed for Brand & Licensing Innovation Summit

The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Hasbro, Perry Ellis and Chefclub among brands represented at June’s Summit.

The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro and Chefclub are among the brands represented by speakers at this summer’s Brand & Licensing Innovation Summit, which is taking place online from 9-11 June.

Stephanie Freeman, The LEGO Group’s global licensing manager – outbound, and Mark Bezodis, licensing md at Perry Ellis International, will contribute to an opening day panel ‘Brainstorming the future of licensing in retail and vice versa’ alongside Karen Hewitt (Character.com), Susan Bolsover (Penguin Random House) and Licensing International UK md Graham Saltmarsh.

Day one (sponsored by Custom Gateway) focuses on Trends and Retail, with the five panellists covering a number of questions being asked at retail right now including whether and how to pivot online, the benefit of adapting to in-store experiential offerings and how to reinvigorate returning customers to bricks and mortar stores.

The second day of BL&IS is all about sustainability and CSR with content curated by Products of Change. Speakers from Hasbro, George at Asda, Lyfcycle, DNA Brands and Brands In will address the damaging effects of the fashion industry on the planet and how the industry is transitioning to a sustainable future.

John Friend, head of Halo and Xbox Consumer Products at Microsoft will join a day three panel alongside Dan Amos, head of gaming and esports at Difuzed, and Scott Macrae, Asda’s new business and partnerships manager.

The summit’s third day takes a deep dive into content and digital transformation, with John’s panel called Next Level: Why Gaming and Esports is Dominating the Entertainment Leaderboard.

Early bird registration for the summit remains opens until 16 April and three-day passes can be purchased for as little as £175 (£158 for Licensing International members). Simply click here to find out more.

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