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Seekers Games to debut new licensed line at Toy Fair

Company will be showcasing Ben & Holly’s Little Kingdom Starter Set at next week’s event.

Seekers Games is gearing up for the debut of a new product line at next week’s UK Toy Fair (which takes place at London’s Olympia from January 21-23).

The company will be showcasing its new Ben & Holly’s Little Kingdom Starter Set, in addition to its original Seekers products on its stand.

The company’s Sarah Le Marquand told sister title PreschoolNews.net that the show was key when it came to extending its distribution network, attracting more retailers and generally gaining further exposure for Seekers.

“Toy Fair essentially offers us a unique opportunity to network within the toy industry. One year in, we have considerable nationwide distribution channels with great return custom,” Sarah commented. “We now want to share our journey to date and get more retailers on board. Our 2020 target is to extend our reach into more national retail outlets.”

Sarah continued: “The show has evolved in its recognition and support of licensed toy lines. The Greenhouse Area offers affordable opportunities for start-up companies, such as ourselves – enabling new businesses to showcase their innovations. The Content Creator Zone is a nod to the growing importance of influencers and vloggers.”

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