Following a successful launch across retail in the UK and Ireland, SEGA and ToyTopic are expanding the Sonic the Hedgehog plush and plush accessories into Europe.
Further building on the success, the range has been extended to include core plush in small, medium, large and super large sizes, as well as plush accessories including snap bracelets, plush backpacks and collectable plush under ToyTopic’s registered brand names of Cubezzz and Mini Palzzz.
Price points range from £2.99 up to £29.99, and all lines are available now.
“We have been thrilled by the initial UK, Ireland and selected European accounts’ support on our Sonic plush range to date, and with such strong sell through results already, we’re excited to be able to extend this offer across retail in Europe,” commented Paul Cook, sales and operations director at ToyTopic.
Gemma Daniels, senior licensing manager at SEGA, added: “We were impressed with ToyTopic’s quality and value right from the start, and with impressive results in UK and Ireland, we’re happy to see this partnership continue to grow.”
The full range will be on show at London Toy Fair (Stand G94).
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