This ad will be closed automatically in X seconds.

SEGA puts its best foot forward with Lavair

The trainer label is releasing a limited edition Mega Drive themed collaboration from 28 July.

Innovative, independent trainer label Lavair has announced the official release date for a limited edition Mega Drive themed collaboration with SEGA.

The offering will be available to purchase starting 28th July, 2021 exclusively at

The four-piece collaboration will feature two styles – the retro-hued EXO SEGA MEGA DRIVE ANALOG, and more understated EXO SEGA MEGA DRIVE MONO, each arriving with matching caps.

Lavair has reinterpreted its bestselling EXO style to combine luxury craftsmanship with stylish nostalgia for SEGA Mega Drive’s first official shoe collaboration.

The shoes will retail for £200, while the caps will be £50.

The Mega Drive (named Genesis in the US) originally debuted in Japan in 1988.

“The designs Lavair have come up with for their Mega Drive themed collection really capture the timeless appeal of this iconic brand,” said Jason Rice, brand licensing director at SEGA Europe. “We can’t wait to hear what SEGA fans and trainer aficionados alike, think of the collaboration.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Next will operate Gap's ecommerce, Gap-branded shop in shops in retailers and offer click and collect services to online customers from 2022....
Cooneen, Disney, Kinnerton, Penguin Random House UK, Bravado and LEGO all share their delight at winning accolades....
The North East-based brand creative agency has invested in young and up and coming talent to further strengthen its position....
A new product collection is launching from the licensed toiletries licensee as part of the special Crayola event....
The global licensing footprint for the preschool brand has grown with agents covering the Nordics, Baltics, Central and Eastern Europe (CEE) and Italy....
The new agreement covers collectables, gifting and barware featuring titles from the Street Fighter, Resident Evil and Monster Hunter series....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.