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SEGA puts its best foot forward with Lavair

The trainer label is releasing a limited edition Mega Drive themed collaboration from 28 July.

Innovative, independent trainer label Lavair has announced the official release date for a limited edition Mega Drive themed collaboration with SEGA.

The offering will be available to purchase starting 28th July, 2021 exclusively at www.lavairbrand.com.

The four-piece collaboration will feature two styles – the retro-hued EXO SEGA MEGA DRIVE ANALOG, and more understated EXO SEGA MEGA DRIVE MONO, each arriving with matching caps.

Lavair has reinterpreted its bestselling EXO style to combine luxury craftsmanship with stylish nostalgia for SEGA Mega Drive’s first official shoe collaboration.

The shoes will retail for £200, while the caps will be £50.

The Mega Drive (named Genesis in the US) originally debuted in Japan in 1988.

“The designs Lavair have come up with for their Mega Drive themed collection really capture the timeless appeal of this iconic brand,” said Jason Rice, brand licensing director at SEGA Europe. “We can’t wait to hear what SEGA fans and trainer aficionados alike, think of the collaboration.”

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