Sesame Workshop, the global impact nonprofit behind Sesame Street, has named Bernhard Gloeggler as vice president and general manager for Europe.
Bernhard (pictured) will be responsible for leading Sesame Workshop’s European operations and long-term growth strategy, as well as expanding philanthropic development in the region by leveraging the iconic brand to maximise audience engagement and deliver educational benefits
Most recently Bernhard held the role of territory lead content partnerships and distribution at Roku, where he managed all content-related launch activities for the company’s market entry into Germany. He also spent 18 years in various key roles at The Walt Disney Company.
“For nearly two decades, Bernhard has successfully built brands and businesses with some of the world’s most respected media companies,” commented Whit Higgins, evp, head of global enterprises at Sesame Workshop. “His acumen in forging strategic alliances, navigating evolving business landscapes, and understanding consumer trends makes him the ideal leader to drive Sesame Workshop’s next phase of brand and commercial growth in Europe.”
Bernhard continued: “I am humbled to join this dynamic team and excited to build new avenues of engagement with the iconic Sesame Street brand and its universally beloved characters. Together, we will continue to provide life-changing early education and critical health lessons, creating pathways for children’s success.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
