Website will run a month-long initiative to mark the milestone.
Today (August 1) marks 12 months since the re-imagined shopDisney launched, with the aim to offer the best of Disney, Pixar, Star Wars and Marvel products across a raft of categories.
shopDisney will have a month-long celebration to mark the milestone, with numerous initiatives happening on the website and through marketing channels.
This will include a new collection release every Monday under the title ‘product of the week’, a 24-hour flash offer every Thursday and competitions on shopDisney’s social platforms every Friday.
Over the past 12 months, shopDisney EMEA has notched up some impressive figures. Some key stats include:
- Over 62 million visits to the websites
- Bestselling product since launch is the Buzz Lightyear Talking Action Figure
- The Disneyland Paris Pin Advent Calendar has been the Parks best seller
- Of all branded products sold, the LEGO Walt Disney World Castle is the number one product
- The Pizza Planet Adult Hoodie is shopDisney’s bestselling piece of adult apparel ever