New interactive brand experiences will launch across 13 SEA LIFE centres and aquariums in the UK, Australia and New Zealand.
Silvergate Media and Merlin Entertainments are extending their Octonauts partnership with a number of new interactive brand experiences.
The new activity-based Octonauts trails will launch across 13 SEA LIFE centres and aquariums in the UK, Australia and New Zealand this summer, as well as all-year long at Chang Feng Ocean World in China ahead of the launch of spin-off series, Octonauts: Above and Beyond later this year.
The interactive events will allow preschoolers and their families to ‘Be Captain For A Day’ as part of a themed and immersive experience which puts them centre-stage of their very own real-life Octonauts adventure, looking for Captain Barnacles alongside favourite characters from the show such as Kwazii, Peso and Inkling. Guests to the attractions will also learn about conserving the world’s oceans as they complete tasks, challenges and activities as part of their mission.
Making a big splash from June to July in the UK, Octonauts events will be taking place at 11 UK SEA LIFE centre locations across the UK including London, Manchester and Brighton, Birmingham, Blackpool, Bray, Great Yarmouth, Hunstanton, Loch Lomond, Scarborough and Weymouth.
Visitors to Australia’s SEA LIFE Melbourne Aquarium (August) and SEA LIFE Kelly Tarlton’s Aquarium in New Zealand (June-July) will also be able to enjoy the fully-themed family experience.
“We are delighted to bring this latest exciting Octonauts adventure to life for fans in the UK, ANZ and China as we build towards the broadcast launch of Octonauts Above & Beyond,” said Lisa Macdonald, svp content and consumer product sales at Silvergate Media. “Merlin Entertainments’ world-class SEA LIFE centres are the perfect setting for children to fully immerse themselves in the brand and learn all about saving the oceans.
“Visitors will be able to embark on a real-life adventure with their favourite characters for a family day out that’s both fun and educational.”
This marks the latest in a series of multi-territory partnerships between Silvergate and SEA LIFE aquariums, with plans to extend the roll out to the US and the rest of Europe in 2022.
Octonauts: Above & Beyond will arrive in the autumn, supported by a new toy line from Moose Toys including figures, vehicles, play-sets, plush and games in 2022.