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Silvergate Media makes further in-roads into China

Deal struck with Wanda Kidsland for new preschool series, Monkey with a Tool Belt.

Silvergate Media has inked a deal with China-based Wanda Kidsland for its new educational animated preschool TV series, Monkey with a Tool Belt.

The new deal will see Wanda Kidsland manage TV distribution, tie-in publishing, consumer products and live attractions for Monkey with a Tool Belt in China to firmly establish the brand in the market and build a fanbase for the series.

The deal further strengthens Silvergate’s presence in China and will build upon its existing partnership with Wanda which has delivered great success in the region for Octonauts – an IP that currently boasts more than 30 billion views on web TV in China.

Monkey with a Tool Belt is an action comedy for ages 3-6 and follows the adventures of monkey star Chico Bon Bon and his Fix-It Force. With the help of a fantastical tool belt, they solve engineering problems for the city of Blunderberg. It is based on the bestselling book series by Chris Monroe.

Beyond the screen, numerous opportunities for publishing, toy and consumer products will be explored as the series lends itself to many categories including role-play, vehicles, play-sets and construction toys.

The STEM aspects of the series will also open up several opportunities in a growing Chinese market with an appetite for age appropriate and challenging educational content.

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