This ad will be closed automatically in X seconds.

Simba Dickie Group acquires Jada Toys

Deal with licensed toy company will help Simba expand into the US market.

Simba Dickie Group is expanding its presence in the US market following its acquisition of Jada Toys.

LA-based Jada Toys boasts a variety of licences in its portfolio including Disney, Marvel, DC Comics, Hello Kitty and Fast & Furious.

“The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group,” commented Florian Sieber, co-ceo of Simba Dickie Group. “We are excited for what this partnership will bring as we work towards utilising Jada’s licensors and links in the retail sector to gain an important foothold in the American market.

“We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.”

Bill Simons, ceo of Jada Toys, continued: “The acquisition of Jada Toys by the Simba Dickie Group is a tremendous strategic manoeuvre.

“Joining the Simba Dickie Group instantly creates a significant global platform for our manufacturing and licensing partners.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.