New offering aims to capture the fantastical stories, starting with the classic The Cat in the Hat.
Skechers is stepping into the iconic world of Dr. Seuss, with a new footwear collaboration inspired by the fantastical stories, starting with The Cat in the Hat.
The multi-year worldwide partnership launches with popular styles from Skechers Street, BOBS from Skechers and Skechers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, plus the story’s vibrant colours and patterns.
Future collections are planned with characters and designs from tales such as Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, Oh the Places You’ll Go and How the Grinch Stole Christmas.
“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s,” commented Michael Greenberg, president of Skechers. “And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk.
“We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”
Susan Brandt, president of Dr. Seuss Enterprises, added: “Skechers is the ultimate family brand for every age – and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world.
“Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”
The range is available online now, while it will be launching in select Skechers retail stores in September in the US, Canada and Europe, expanding to exclusive markets worldwide.
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