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Skinnydip bedding line makes John Lewis debut

Ashley Wilde created range launches exclusively with retailer, with sales already exceeding expectations.

The new Skinnydip homewares line is already proving popular with customers at John Lewis, having launched exclusively with the retailer earlier this month.

The range of bedroom décor – which has been created by textile specialist Ashley Wilde, following a deal brokered by Attachment Licensing – has kicked off with duvet and pillow cases, with cushions also due to launch.

Items feature the prints and embellishments which Skinnydip has become known for including palm leaves, peaches and cherubs.

“We wanted to bring some lighthearted fun to the bedroom with a range of bright, bold and quirky designs,” commented Zoe Stewart, John Lewis Partner and buyer of decorative bed linens, on The Evening Standard. “As soon as we saw the brand we loved it. It’s something different to what we have seen before and wanted to share this element of fun with our customers.”

Charlotte Clisby, md licensing at Attachment, told LicensingSource.net: “We are incredibly excited to have partnered Skinnydip with Ashley Wilde to develop this brilliant range.

“Homeware seemed such a natural fit for Skinnydip and something their audience was excited for. The reaction from customers since we launched exclusivity with John Lewis has exceeded expectations and we are keen to explore what else Skinnydip can do in this space.”

Skinnydip is also pleased with how the partnership is progressing, saying: “We are delighted to have finally launched the Skinnydip bedding range in partnership with Ashley Wilde. The sales have been phenomenal and far exceeded our expectations which is a real testament to the work that has gone into designing and creating this really exciting range.

“We really have managed to create a line that has a point of difference to everything else that is on the market and it is clear that this is resonating with customers which is great to see.”

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