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Smiffys expands licensed portfolio with new signings

Dress-up licensee extends rights for adult Barbie costumes to European territories.

Smiffys has revealed a number of additions to its licensed costume ranges for 2019.

First up, the popular dress-up licensee has agreed extended distribution rights for adult Barbie costumes to European territories with immediate effects. The full Barbie range is available to view at showrooms in the UK and EU, with pre-orders being taken on latest styles.

These include a new limited edition, deluxe Barbie costume which the in-house creative team has developed for the brand’s 60th anniversary.

It consists of sequin body, pink fluffy coat with printed lining and sunglasses, presented in an exclusive branded Barbie gift box.

“We are delighted to be able to now offer Barbie adult costumes to our customers across Europe,” said Dominique Peckett, director at Smiffys. “Barbie is such an iconic global brand and it appeals to a wide audience. I’m especially excited about the new limited edition, deluxe Barbie costume that our in-house creative team have developed for Barbie’s 60th anniversary.”

Liz Reeve, consumer products manager at Mattel UK, added: “We are delighted that Barbie’s adult fans can now celebrate the world’s number one fashion doll through some of her most recognised looks in this great new collection from Smiffys.”

In addition, Smiffys has further grown its portfolio of adult costumes with recent signings including Orange Is The New Black, The Handmaid’s Tale, Parental Advisory and The Original Smiley Brand.

There is also a new range of family costumes for The Addams Family, plus children’s offerings for The Elf on the Shelf and Miffy.

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