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Smiffys extends baby dress-up collection

Dress-up and party company adds new high-profile licensed costume ranges.

Dress-up and party licensee Smiffys has revealed a number of new high-profile licensed costume ranges for babies.

The new lines include printed babygrows and other associated accessories for a number of classic and nostalgic children’s characters.

A brand new licence for Smiffys, Fun with Spot dress-up costumes will be launching in time for World Book Day 2020 in a deal brokered by Penguin Ventures and in perfect time for Spot’s 40th anniversary in 2020. The dress-up costumes feature a yellow all-in-one, complete with a corresponding yellow hat and puppy detailing.

Elsewhere, Smiffys has extended two of its existing licences to include the youngest members of the family.

The officially licensed Roald Dahl costume collection now includes new baby dress-up with the launch of the Willy Wonka baby costume, while an official Where’s Wally? baby dress-up set is due launch in time for World Book Day 2020.

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