Drawing on many years of experience and expertise in the independent sales area of the industry, the Smiffys team has been appointed as official sales agents for Rubies UK.
“We’re excited to bring the Rubies collection to our UK Smiffys customers, including the fantastic portfolio of licensed products the brand has long been known for,” commented Sam Bucknall, head of UK and EU sales at Smiffys. “The synergy between the two brands is clear, offering both the Smiffys and Rubies ranges will allow our customers access to such a wide range of products to meet their needs.”
The deal comes as the industry heads into its peak season, with big movie releases and Halloween just around the corner.
Pete Warton, executive director at Rubies, continued: “Rubies is tremendously excited to be represented by Smiffys II across the UK independent retail landscape. Known for its exceptional customer service and breadth of distribution across UK retail, Smiffys leads the way in dress-up by supporting partners with its on time and on trend portfolio. Rubies is proud to add its predominantly licensed goods to Smiffys care.”
Rubies full range of products will be available via the Smiffys sales team with immediate effect.
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