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Smiffys signs for new Disney Descendants range

Dress-up and party supplier Smiffys has signed a new deal with Disney to manufacture official costumes, wigs and accessories for the Descendants franchise.

The children of famous and fearsome Disney villains have become a firm favourite with fans across the globe and is now a hugely popular series streaming on Disney+.

Fans can soon bring their favourite Disney Descendants characters to life with Smiffys licensed costumes for Mal, Evie, Uma and Audry launching towards the end of 2021. The collection will consist of jumpsuits, faux leather jackets and colourful fashion wigs in the styles as seen in the show.

Dominique Peckett, director at Smiffys, said: “We are delighted to be announcing this partnership. Disney Descendants has wide appeal from toy specialists to fashion retail and brings with it fresh thinking in terms of design making it perfect for year-round sales.”

Smiffys’ Disney Descendants collection will be available in the following territories: UK, Germany, France, Benelux, Netherlands, Italy, Iberia, Nordics, Central & Eastern Europe, MENA, Turkey, Israel, Greece and South Africa.

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