Party licensee takes on new office space to act as creative hub for the business.
RH Smith & Sons – better-known in the licensing industry as Smiffys – has taken on new office space in Leeds to act as a creative hub for the business.
Currently headquartered in Gainsborough in Lincolnshire, Smiffys has taken on a 15-year lease for an additional 13,000 sq ft of space at the Central Park development in Leeds, comprising most of the ground floor and the whole first floor.
The new premises will include several unique areas including a showroom which will showcase the latest ranges, a bistro-style communal eating area and breakout zones for meetings.
“Despite the uncertainty caused by Brexit, we decided to invest in this new larger facility in Leeds as part of our long-term growth strategy for the UK and European markets,” stated director Dominique Peckett to sister title, Party Worldwide. “The new premises will house the key account management function, along with the creative team, including design, technical, art, marketing and product development, cementing Leeds as the creative hub for Smiffys, globally.”
Sharon Poulter, senior marketing manager, added: “Our new facility will support our business growth plans, offering us space to expand and the opportunity to attract the brightest talent Leeds has to offer.
“We intend this to be our home for many years to come. Smiffys offices and showroom in Gainsborough will remain fully operational as will the international facilities in Amsterdam, two offices in China and premises in Australia and US.”
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