Dress-up licensee secures new deal with Lisle Licensing.
Smiffys has added Animaccord’s Masha and the Bear preschool property to its roster.
The company will now create officially licensed costumes which are due to launch at the start of 2021.
This will then be followed up with Masha and the Bear tableware.
The deal was brokered by Lisle Licensing.
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