This ad will be closed automatically in X seconds.

Smiley bags new Eastpak partnership

Streetwear themed Smiley graphics to launch across backpacks, mini bags and wheeled luggage.

Smiley has confirmed a new collaboration with global explorer brand Eastpak.

The deal will see three Eastpak x Smiley streetwear themed graphics launch across a collection of backpacks, mini bags and wheeled luggage.

The collection – co-created between the design teams at Eastpak and Smiley Studio – features monochrome graphic prints of all-over Smileys and silkscreen applications of Smiley’s eyes and mouth on camo prints with happiness yellow.

It will drop at retail internationally from spring 2020.

“I’m very excited about this partnership; we’ve wanted to work with Eastpak for some time and the backpack market continues to be one of the fastest-growing and most invested accessory items at retail today and Eastpak is one of the market leaders,” explained Nicolas Loufrani, ceo of Smiley.

“There’s a great alignment between both brands and a shared passion for creating very cool graphics to make products that stand out from the crowd for the fashion-savvy consumer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkLionKing500x500
 
In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
LOLHamleys500x500
 
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
TfLLondonSpirit500x500
 
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
HumanLoveBigPicture500x500
 
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
MaitlandxPoate500x500
 
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
BlueZooRSPB500x500
 
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.