This ad will be closed automatically in X seconds.

Smiley grows AR partnerships with de-Kryptic deal

Range of apparel and accessories will bring fashion and immersive tech closer together.

The Smiley Company has secured a new deal with de-Kryptic to create a range of Augmented Reality apparel and accessories under the SmileyWorld brand.

The range – which launches at retail later this year – features pioneering technology that brings clothing and accessories to life with 3D animations, rich sound effects and the ability to create sharable content across all social platforms.

The AR Smiley collection will include tees, crewnecks, hoodies, backpacks, bags and collectable boxes aimed at ages 16-29.

Smiley’s on-trend seasonal graphics will get the AR remix through the ‘Boosted Art App’, which is available to download on the Apple and Google Play stores.

“This partnership couldn’t come at a better time, with CNN predicting that 2019 will be defined as a landmark era in the evolution of hyperpersonalisation, with A/R-driven personalisation trends targeting a range of new applications focused on health, finances, shopping and everything in between,” said Nicolas Loufrani, ceo of The Smiley Company (pictured). “We think de-Kryptic tick a lot of these boxes as they fuse fashion industry ‘know how’, with a unique understanding of tech and A/R to create something truly stand out in the market and in keeping with SmileyWorld’s digital legacy.”

US-based de-Kryptic is part of Virtual Threads Inc, with two of the companies other subsidiaries – SmugglersMoon (high-end denim brand) and Heritage by America (mid-market fashion retailer) – also signing licensed deals under the Smiley brand to create upscale apparel and denim products which will launch at retail in early 2020.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LIAwardlogo500x500
 
The Very Hungry Caterpillar at the RHS also honoured at last night's virtual awards ceremony....
DWWorldsApart500x500
 
UK publisher Reality Gaming Group to develop Doctor Who digital trading card game using blockchain technology....
LSWholiday500x500
 
Premiere of exclusive special set for November 17; LEGO Star Wars Advent Calendar, plus sticker book will also launch....
RainbowPaddingtonplush500x500
 
Including Rainbow Designs revealing a new range of preschool toys for The Adventures of Paddington....
Foxsoho500x500
 
Disney has now rebranded both the famous film studio and its TV studio....
KindiKidstoys500x500
 
Stationery and accessories range for Moose Toys brand to hit UK shelves next spring....
Get the latest news sent to your inbox
Subscribe to our daily newsletter