Sustainable blanket company, Sackcloth & Ashes has collaborated with Smiley for a new collection called Bloom.
The blankets – which are available in the US, UK, Canada, Australia and Italy – have been designed by US born artist, Morgan Harper Nichols.
The collection features four blankets with a unique floral pattern centred with the Smiley icon. The design and the products aim to embody Smiley’s mission of spreading positivity and creating meaningful connections. The overall design was created by Georgia native, author and artist Morgan Harper Nichols, known for her muted tones and narrative artwork, while also promoting both the Smiley and Sackcloth & Ashes distinct style.
The four blankets are made from a blend of recycled fabrics, acrylic, polyester, wool and other fibers, gathered from donated clothing, factory scraps and landfill, before being produced in a water, dye and chemical free process.
This sustainable process is only part of the unique mission-driven story behind Sackcloth & Ashes, as it donates one blanket to a homeless shelter for each blanket purchased.
“We are lucky at Smiley that we can create products that make a difference in many different ways, from products that spread joy, products that make the world a better place, and products that help people,” commented Janet Martin, chief product officer for lifestyle and consumer products at The Smiley Company. “This collaboration with Sackcloth & Ashes and Morgan Harper Nichols is all three. We’re thrilled to see this go live and know that this beautiful product will be enjoyed by so many.”
Bob Dalton, founder and ceo at Sackcloth & Ashes, added: “We are honored to collaborate with Morgan Harper Nichols and The Smiley Company on this beautiful blanket collection. This partnership brings together creativity, optimism and the power of positive storytelling to inspire hope and connection in every piece and we could not be more excited about how it turned out.”
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