Company to launch new collab with leading German luxe designer Steffen Schraut.
The Smiley Company has revealed a new upscale handbag collaboration with leading German-based luxury fashion designer Steffen Schraut.
Launching in July 2020, the urban-themed range has been created in partnership with licensee, Stuff Maker.
“Smiley has long enjoyed collaborating with some of the world’s most successful brands, and it’s great now to replicate this success through some premium local partnerships,” said Romina Ivanisevic, vp retail and licensing Northern Europe at The Smiley Company. “I’m excited to work with Steffen Schraut, a brand gaining a reputation for creating ‘always on’ designs for the luxury fashion market and which shares our creative values, vision, and positive message.”
Steffen added: “We are excited to go the ‘next step’ together with our partner Stuff Maker and to launch this capsule collection in collaboration with Smiley. With the collection we have given the classic smiley motif a modern update and created an extraordinary and cool collection.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
