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Snoopy gears up for 70th anniversary

CPLG brokers multiple UK deals ahead of milestone anniversary.

CPLG has brokered a number of new deals for Snoopy and the Peanuts gang in the UK, across a range of consumer products categories, as Peanuts gears up to celebrate its 70th anniversary in 2020.

In apparel, Fashion UK has signed for kids’ daywear, with the first range launching into retail this summer. Kokomo is signed for health and beauty products, to include bath and body care, oral healthcare and accessories, launching for autumn/winter 2019.

Blueprint has expanded its stationery offering with the addition of gifting items; Hype is on board for greeting cards, launching its first mini-cards range recently at Top Drawer; Ecell Global is signed for phone cases and Portico for calendars.

In the food category, Asvina has launched Roasted Peanut Cookies and Peanut Butter featuring Snoopy, Woodstock and Charlie Brown on packaging.

“We have some of the best-in-class licensees on board bringing fantastic Snoopy products to market in the UK,” said John Taylor, UK md of CPLG. “With further deals in the pipeline across ceramics and publishing, and with new fashion collaborations launching later this year, the UK licensing programme is set to reach new heights as Peanuts turns 70 next year.”

The new deals join a host of existing licensees already in place for a number of categories, including nightwear (Somerbond, Aykroyds & TDP), hosiery (Misirli), adult apparel (Brand Alliance), babywear (Paul Dennicci), footwear (Brand International Group), accessories (William Lamb) and plush (Aurora).

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