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Snowtap to make licensing debut at Brand Licensing Europe

Design studio, Snowtap has partnered with licensing agent Kirsty Guthrie from KJG to create a range of consumer products based around its designs.

Established in 2016 by two university friends, Snowtap is the design studio of graphic designer, Susy Snow, and illustrator, Gracie Tapner.

The company boasts over 70 card designs. Coupled with witty puns, the cards cover all occasions, with a range of instantly recognisable designs and illustrations created collaboratively using watercolour, line drawing and hand drawn typography.

Snowtap is now working with KJG to build a licensing portfolio around the brand and extend the illustrations to a range of products covering greetings, homewares, stationery, gifts and more.

“We’re really excited to be working alongside Kirsty and for our range of illustrations to have had such a positive reception already from industry leaders,” commented Susy. “Working as a duo, our designs have double the creative input, resulting in illustrations that are the best of both worlds.

“Add to this mix some new opportunities to expand our range and the result is a very exciting future for Snowtap with unlimited potential.”

Gracie added: “We absolutely love what we do. We have so much fun working through the design process together to create designs sparkling with quiet humour that prompt grins and giggles from our customers.

“We cannot wait to share the world of Snowtap with a larger audience and make an impact on a bigger scale.”

Kirsty believes that the company’s artwork is “ideal” for creating a wide range of lifestyle products.

“Susy and Gracie are incredibly talented and can create illustrations for any purpose and I’m really looking forward to discussing this brand with potential licensees at BLE and building a consumer product portfolio,” she said. “Our initial conversations have already resulted in a few deals – more to be revealed shortly – and the brand is being incredibly well received over all manner of product categories. I’m looking forward to seeing what the future holds for Snowtap.”

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