Licensee will create a range of ladies nightwear for classic brand following deal with Bulldog Licensing.
Bulldog Licensing is continuing to build up the Care Bears licensing programme – welcoming Somerbond to the portfolio, with the licensee set to create a range of ladies nightwear.
The classic brand has enjoyed strong sales across its adult offering recently, following fashion collaborations with Dolls Kill, Irregular Choice, Tikiboo and Bershka.
The children’s programme is also underpinned by strong ratings for the Care Bears Unlock the Magic show, which airs on Pop. The content will soon be bolstered by new music videos being released by digital partner, Moonbug.
Somerbond joins a licensing programme which also includes a newly launched range from master toy partner, Basic Fun, along with Dennicci, Bioworld and Park Agencies.
“Care Bears may be nearly 40 years old, but it remains as popular as ever among generations of fans,” commented Rob Corney, md of Bulldog Licensing. “The original fans are still embracing the brand and we’re looking forward to adding new lines with these two new partners to expand the offering for them.”