This ad will be closed automatically in X seconds.

Somerbond joins the Care Bears licensing roster

Licensee will create a range of ladies nightwear for classic brand following deal with Bulldog Licensing.

Bulldog Licensing is continuing to build up the Care Bears licensing programme – welcoming Somerbond to the portfolio, with the licensee set to create a range of ladies nightwear.

The classic brand has enjoyed strong sales across its adult offering recently, following fashion collaborations with Dolls Kill, Irregular Choice, Tikiboo and Bershka.

The children’s programme is also underpinned by strong ratings for the Care Bears Unlock the Magic show, which airs on Pop. The content will soon be bolstered by new music videos being released by digital partner, Moonbug.

Somerbond joins a licensing programme which also includes a newly launched range from master toy partner, Basic Fun, along with Dennicci, Bioworld and Park Agencies.

“Care Bears may be nearly 40 years old, but it remains as popular as ever among generations of fans,” commented Rob Corney, md of Bulldog Licensing. “The original fans are still embracing the brand and we’re looking forward to adding new lines with these two new partners to expand the offering for them.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLA21winners500x500
 
Brand licensed products, properties and retailers were rewarded at a memorable awards event....
FurbySD500x500
 
"We are thrilled to partner with Skinnydip to bring back a 90’s icon with this fun and playful collection."...
Warhammerplush500x500
 
Entertainment merchandise specialist Koyo and Games Workshop have expanded their partnership....
TinyIckle500x500
 
The partnership will involve joint marketing campaigns across social media, starting with a campaign around World Prematurity Day on 17 November....
BOTBWI500x500
 
Brands with Influence welcomes Sweet Cherry Publishing and Immediate Media to the line-up for CBeebies series....
LABatsheva500x500
 
The brand has teamed with New York-based ready to wear label Batsheva for the launch of an exclusive limited edition collection in the UK and the US....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.