This ad will be closed automatically in X seconds.

Sooty brings his magic to Smile Train partnership

Character teams with the world’s largest cleft organisation to help raise awareness and funds.

Sooty has partnered with Smile Train, the world’s largest cleft organisation, to bring awareness and funds for children with clefts globally.

The two-year partnership aims to fund cleft treatment and bring smiles to 500 children in need. It will see Sooty appointed as a Global Celebrity Ambassador for Smile Train, joining the ranks of Kylie Jenner and Bette Midler.

As part of the tie-up, Sooty will launch ‘The Magic of a Smile’ campaign with a range of e-cards produced by Don’t Send Me a Card which will be distributed in time for the Christmas holiday.

Customers will donate the cost of a card to Smile Train, with more fundraising products to follow.

The deal was brokered by Sooty’s global agent, Those Licensing People, and cause-related partnership expert, Louis Kennedy.

“We’re absolutely delighted to be welcoming Sooty into the Smile Train family as a Global Celebrity Ambassador,” enthused Ian Vallance, Smile Train UK’s director of fundraising. “With Sooty’s help, we’re excited to bring the magic of a smile to more children around the world. At Smile Train, our unique and sustainable model provides training and funding to empower local medical professionals, enabling them to provide 100%-free cleft surgery and comprehensive cleft care for babies and children globally.

“By working with Sooty, we hope to provide many more magical smiles for babies and children born with a cleft to enable them to lead full and productive lives.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter