Sourcebynet is looking to ‘reinvent’ the licensed children’s furniture market, with the aim of each of its pieces to tell a story and serve a purpose.
The furniture design and sourcing company has secured partnerships for BBC Studios’ Bluey and with Disney, working on new children’s furniture collections with ‘storytelling at their core’ and remastered to align with modern lifestyles.
“We are committed to creating something truly new and exciting for today’s parents, delivering furniture that not only enhances the home but also captures the imagination of children,” commented Suzy Macleod, chief commercial officer at Sourcebynet. “Partnering with major brands in the children’s space is evident of the trust in our expertise and alignment with our vision for a revolutionary shift in the children’s furniture market; where innovation meets storytelling, and functionality seamlessly blends with the modern lifestyle and there is so much more to come.”
Suzy continued: “We’re witnessing a notable change in consumer preferences, particularly among parents who are increasingly mindful of how their homes reflect their values, tastes, and the environments they wish to create for their families. We believe this represents an exciting opportunity to reimagine children’s homewares. We are dedicated to offering innovative, story-driven designs that satisfy both the playful spirit of kids and the refined tastes of parents, bridging the gap between childhood joy and contemporary style.”
The debut Bluey collection includes designs inspired by the series’ scenes and items from the Heeler’s family home.
“Taking as much inspiration as possible from Bluey episodes, pieces have been designed and developed to emotionally engage, capture the fun and imaginative play of Bluey on-screen and bring them to life in the home,” Suzy continued. “Bluey fans will recognise the play sofa as inspired by favourite episodes ‘Cubby’ and ‘Neighbours’, and the teepee designed in our own unique Bluey print gives a nod to the hugely popular ‘Camping’ episode. We have purposely kept our first collection tight as we bring a new execution on licensed furniture to the market.”
Meanwhile, Sourcebynet has been a Disney partner since 2022, with AW24 seeing the launch of new ranges including a Moana furniture collection.
Suzy concluded: “Our commitment to continued progression and innovation in development. We have a significant development pipeline across a number of new categories including outdoor and play, as well as new partnerships and licences coming online. We are very focused on delivering enhanced value for our retail partners and that now includes also helping them to identify brands and collaborations that will appeal to their customers and managing that end to end process right through to delivery of the ranges.”
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