This ad will be closed automatically in X seconds.

Spacetoon Event teams with Mattel in MENA

Company will launch Mattel-branded events across the territory.

Looking to expand its portfolio of themed-events, Spacetoon Event has secured a deal with Mattel to launch branded live events in the MENA region.

The collaboration covers Barbie, Hot Wheels, Thomas & Friends, Fireman Sam, Bob the Builder, Barney and Mega Bloks, as well as the Mattel games portfolio including UNO, Pictionary and Scrabble.

The partnership has already kicked off with General Entertainment Authority in Saudi Arabia choosing the Eid season to begin several events and corner activities across a number of malls.

Spacetoon Event is now looking to further capitalise on this success and is currently preparing to participate in the Jeddah season.

“The diversity found in Mattel’s portfolio provided us with the opportunity to deliver new experiences to MENA,” said Ahmad Weiss, general manager of Spacetoon Event. “Our goal now is to reinforce the success of these brands in the region by organising entertaining events that could attract kids and families and turn into the best entertainment destination.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.