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Spielwarenmesse reveals trends for 2020 show

Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee.

Spielwarenmesse has identified three key trends for 2020 which will form part of the TrendGallery at next year’s toy fair.

Identified by Spielwarenmesse’s international TrendCommittee, the three trends are: Toys for Future, Digital Goes Physical and Be You!

They will be able to be viewed and experienced at the show – which runs in Nuremberg from January 29, 2020 to February 2, 2020 and will be showcasing more than a million products.

Covering an area of approximately 1,000m², the TrendGallery in Hall 3A is a key part of the show. As well as products, visitors can attend sessions in the Toy Business Forum with talks on the latest trends and on topics and challenges facing the trade, now and in the future.

For the licensing sector in particular, the Digital Goes Physical trend will showcase how digital characters are entering the world of physical toys, opening up new experiences through play.

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