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Spin Master expands Toy Invention Program into Europe

Children’s entertainment company, Spin Master has teamed up with Kingston University in London, expanding its Toy Invention Program into Europe.

Beginning in September 2022, the one-year course series will be offered through Kingston University’s School of Arts faculty and aims to inspire and nurture future generations of toy inventors.

The program is the first continuing education programme in Europe to teach the critical creative and business processes of toy invention, including inventive thinking, concept creation, user-centered design, sustainability, prototyping and marketing of toys, games and interactive experiences, combined with applicable knowledge and insight into the toy industry.

“Since inception, Spin Master has been fueled by its drive for continuous innovation with both internal capabilities and a powerful network of external inventors globally – including a rich network based in the UK,” said Amy Pruzansky, svp of Spin Master’s Global Advanced Concepts Team. “The Toy Invention Program at Kingston University is uniquely tailored to this thriving market, leveraging our incredible relationships with a robust inventor network that offers tremendous value to the course for students.”

Rebecca Davies, head of department for foundation studies and short courses at Kingston School of Art, continued: “We are delighted to be partnering with Spin Master to bring to life the first Toy Invention Program in the UK.

“Drawing upon a rich resource of inventors, designers, innovators, makers, tinkerers and dreamers, we intend to play around with the toolkit for future toy inventors.”

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