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Sponsors come on board for The Light Fund Row

BLE, Character World and H&A pledge support to London to Paris row in aid of industry charity.

The first sponsors for next month’s London to Paris row in aid of The Light Fund have been confirmed.

The event – which is aiming to raise £50,000 for The Light Fund – begins on Saturday, April 27 at London’s Tower Bridge. The aim is to cover seven consecutive days of rowing, with the plan to arrive in Paris on May 4 (although this is weather dependent).

Brand Licensing Europe (UBM) has taken the Bow package, which gives the show a logo on the front of the rowing shirt and splash jacket, a logo on the start and finish line and mentions in all PR.

In addition, Character World has signed up for one of the six Port and Starboard packages, with the company’s logo appearing on the sleeves of the rowing shirts and splash jackets.

Meanwhile, H&A is sponsoring the crew caps.

Further sponsors are due to be unveiled soon. Interested parties should contact Rob for full details on robc@bulldog-licensing.com or call 020 8325 5455.

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