This ad will be closed automatically in X seconds.

Sports Direct to launch Tour de France apparel

CPLG brokers deal for exclusive range with the retailer, launching this month.

CPLG has brokered a deal with Sports Direct, which will see the retailer launch an exclusive range of Tour de France apparel this month.

The range will include hoodies, t-shirts and polo shirts featuring the Tour de France logo. They will be available both in-store and online in plenty of time for this year’s race, which departs from Dusseldorf on July 1.

John Taylor, commercial director at CPLG UK, said: “We are delighted to see this famous sports brand translated by Sports Direct into a strong licensing range for cycling enthusiasts, reflecting the core of the Tour de France race.”

A Sports Direct spokesperson added: “We’re very excited to be partnering with the Tour de France in this way. This is a fantastic opportunity for customers who want to support one of the world’s truly great sporting events.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Quiz2021winner500x500
 
The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
Moshi500x500
 
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
Maurice500x500
 
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
Smeds500x500
 
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
job
 
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.