Flashdance, Top Gun, Star Trek, Garfield and SpongeBob SquarePants are five of the iconic brands in a new European licensing deal signed by Spread Group and Paramount Consumer Products.
The first designs will include I Feel the Need for Speed Top Gun t-shirts, Flashdance logo and What a Feeling! hoodies, Garfield LASAGNA lunchboxes and Saturday Night Fever posters. The designs will be a mixture of image classics and newly created designs created by Spread Group.
Sustainability is also at the heart of the partnership – Spread Group’s print on demand offering means an item is only printed after it has been ordered. This limits waste because there’s no over-stocking and leftover sizes.
Customisation is also made easy with print on demand. Fans have the freedom to add a design to a product in a size, colour and style of their choice.
Fans will be able to add images and quotes to t-shirts, hoodies, caps, bags, aprons, mugs, water bottles, lunchboxes, pillowcases, posters and stickers depending on the brand. Designs will also be localised – for example, Garfield quotes in German, French and English.
The licence covers Germany, Austria, Switzerland, France and the UK.
“This partnership means Spread Group can offer a huge variety of themes to a wide audience,” commented Sven Burscher, head of licensing at Spread Group. “The Paramount Global brands cover iconic movies and cartoons for a large demographic. There’s a coming of age moment for everyone.
“Our print on demand offering means the brands and their fans can customise their creations to suit them, while retaining brand integrity. It also limits waste which is better for the planet.”
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