Spring Fair is to host the Licensing Lab in partnership with Fabacus and Licensing International at the 2025 event, which is taking place from 2-5 February at the Birmingham NEC.
The Licensing Lab will look to offer an exclusive, purpose-built space designed by Llewelyn-Bowen Design dedicated to ‘fostering the growth, collaboration and celebration’ of the UK’s vibrant licensing industry, presenting a dynamic platform for licensors, licensees and retailers alike.
With a healthy 61% of the Spring Fair’s 35,000 visitors expressing interest in licensed products, the Licensing Lab will look to serve as an industry hub, promoting knowledge sharing, business expansion and networking. It also recognises the UK’s independent retail sector, a major commercial force valued at £66.3 billion and representing 30% of the overall market, as an essential audience for licensing professionals.
The Licensing Lab in partnership with Fabacus and supported by Licensing International, will offer a dedicated showcase for licensors and licensees to present the latest brands, trends, and innovations within the licensing industry.
Llewelyn-Bowen Design will design the lounge area with its bespoke wallpaper and furnishings. Visitors will discover a Networking Lounge for informal discussions, refreshment breaks and collaborative meetings, while educational sessions will look to enhance knowledge sharing including workshops, panels and seminars led by industry experts covering licensing trends, legal aspects, marketing strategies and success stories. Interactive displays will feature engaging demonstrations, product samples and live product demos.
“We are very excited to be launching the Licensing Lab at the next show,” commented Soraya Gadelrab, event director at Spring Fair. “It will serve as a dynamic and engaging platform that brings together key players from across the licensing industry. By celebrating achievements, facilitating connections, and promoting knowledge sharing, the Licensing Lab will not only enhance the Spring Fair experience but also drive growth and innovation within the licensing sector. We invite you to join us in making this event a resounding success, contributing to the continued evolution and prosperity of the licensing industry.”
Steve Manners, Licensing International’s head of global marketing and UK md, continued: “It’s fitting that, for the 75th anniversary of Spring Fair, the show is honouring its history of innovation by embracing new initiatives. Licensing International are delighted to partner with Spring Fair to help educate on the benefits of brand licensing to manufacturers and retailers in order to support the industry’s continued growth. We are working together to programme fantastic seminars, panel discussions, and presentations to raise awareness of the incredible opportunities for our members and to provide attendees with the resources they need to evolve and elevate their strategies.”
For more information on the Licensing Lab, simply click on this link.
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