Spring Fair has secured a new partnership with the Association for Cultural Enterprises – reflecting its commitment to supporting the evolving needs of cultural, heritage and destination buyers.
As part of the partnership, Spring Fair will host a dedicated Cultural Enterprise Day on Tuesday, 4 February 2025, bringing together 45 new cultural enterprise organisations to the show and offering tailored resources to enhance their sourcing experience.
During the day, there will be a bespoke programme of activities including curated guided tours; exclusive resources such as complementary goody bags, curated supplier lists provided by the Association, and access to tailored consultancy sessions in the Buyer’s Lounge; immersive sessions and hands-on experiences; plus a networking session to end the day.
“Cultural enterprises are unique in their approach to retail, combining a deep appreciation for heritage and storytelling with the demand for innovation,” commented Laura Rae, head of development. “This partnership with Cultural Enterprises underscores our commitment to creating meaningful opportunities for buyers and suppliers to connect and thrive.”
Gordon Morrison, ceo at the Association for Cultural Enterprises, continued: “The Association for Cultural Enterprises is thrilled to be supporting Spring Fair 2025. This collaboration at this stellar event offers a fantastic platform to shine a spotlight on retail in the cultural sector, an area that continues to thrive despite a challenging overall economic environment. Many of our members and suppliers are innovating and thriving in this field and we are delighted to be able to showcase and celebrate this at this major event.”
Spring Fair takes place from 2-5 February 2025 at the Birmingham NEC. For more information, visit www.springfair.com. To register to attend, simply click here.
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