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Spring Fair’s Empowering Change manifesto

Spring Fair (6-9 February 2022, NEC Birmingham) has revealed that its manifesto for 2022 is Empowering Change. The manifesto will set the agenda for the live show’s Inspiring Retail Stage as well as year-round content.

Each of the four days of the show will cover a dedicated theme correlated to the Empowering Change manifesto on the Inspiring Retail Stage.

“Retail is in a state of incredible transformation,” acknowledges Suzanne Ellingham, head of content, Hyve Group. “Technology enables customers to shop anywhere, any time, and in any way that they want. The competitive landscape has changed, and even online retailers are now facing increasing costs and hostile marketing conditions. In a time when staying the same means you are moving backwards, expecting different results from the same tactics doesn’t make sense.”

Suzanne confirms that the Empowering Change schedule “will be packed full of incredible speakers and participants, helpful and inspiring insights, newness as well as the essential trends for 2022 and beyond.”

The theme for Sunday 6 February is ‘the future of retail is collaborative’. It recognises that there are more and more examples of high streets and retailer groups that are working together to entice people back onto the high street, to improve the shopper experience, and to support each other.

‘Sustainability and innovation now’ is the theme for Monday 7 February, recognising that consumers have never cared more about where their products come from, what they are made from, who makes them and what makes you different as a retailer or brand.

Tuesday 8 February will address ‘changing mindsets – being comfortable with the unknown to thrive’. Sessions acknowledge that change can be difficult and a step into the unknown.

On the final day of Spring Fair (Wednesday 9 February) discussions will be based around ‘the way we do things’, acknowledging that ‘often change isn’t overhauling your business but taking small steps towards a better future’.

The full Inspiring Retail Stage line-up will be announced in the next few weeks. For further information please visit

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