This ad will be closed automatically in X seconds.

Start Licensing adds Bouffants & Broken Hearts

Agency will represent brand created by Philadelphia designer across Europe.

Start Licensing is to represent the original and quirky Bouffants & Broken Hearts brand across Europe, after striking a deal with US-based agency Jewel Branding and Licensing.

The property is the creation of Kendra Dandy, an illustrator and surface designer from Philadelphia. Her prints have notably featured in collaborations with companies including Anthropologie, Urban Outfitters and Bobbi Brown among others.

Kendra’s patterns are featured on products including decorative pillows, tech accessories, beauty packaging, stationery and fashion accessories, with new categories also in development.

Some key product launches have included luxury Italian fashion label, Lazzari, which partnered with Kendra on a collection of shirts and dresses; crafting products and designs from Trimcraft for launch in 2017; Robert Kaufman with a fashion fabric collection; Fab and DENY Designs with home décor, accessories and apparel; plus Barnes & Noble launching playing cards through Andrew Blaine.

Start Licensing’s md, Ian Downes, said: “I first saw Kendra’s designs at Licensing Expo and was very impressed by them. It struck me that they would appeal to the European market. They are fresh, original and contemporary.

“I can see retailers being interested in this collection as it provides them with an opportunity to develop exclusive ranges; however, I think brands in categories such as gifting , apparel and accessories will find this appealing. We are looking forward to working with Kendra and the Jewel Branding team on this exciting design collection.”

Julie Newman from Jewel Branding and Licensing added: “Retailers and consumers alike cannot get enough of Kendra Dandy’s colourful and quirky designs.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Set to break new ground in the industry, the first Sustainability in Licensing Conference will take place on Thursday June 11 at The British Library....
Windows at London flagship feature licensed brands including L.O.L. Surprise and Little Baby Bum....
Penguin Ventures discusses just some of the plans for the classic publishing character....
Endemol Shine Group planning raft of activity for popular brand to mark key milestone....
“Wow Pods are unlike any other collectable in the toy market" says ceo Richard North....
Renu Nair will be responsible for growing the CP business across India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter