Exec to drive initiative offering combined services of WildBrain CPLG and WildBrain Spark.
WildBrain has appointed Steve Manners to drive a new business development initiative which is designed to maximise opportunities for brand licensors and content creators to reach consumer audiences through YouTube.
As vp business development WildBrain CPLG and WildBrain Spark, Steve (pictured) will work with clients to build brand management programmes that leverage the blended expertise of the consumer products licensing agency and digital network and studio.
The initiative reflects WildBrain’s unique position to offer a fully integrated 360° approach to brand management and monetisation through its expertise in consumer products licensing, content creation and digital distribution.
“We have been working closely with our colleagues at WildBrain Spark as the licensing industry becomes increasingly attuned of the potential of YouTube and other digital platforms for launching, supporting or reinvigorating IP,” said Maarten Weck, evp and md at WildBrain Spark. “Steve is the ideal person to spearhead business initiatives that help inform and support our clients as they look to navigate the digital landscape, and his new role will help maximise the synergies across our businesses.”
Jon Gisby, md at WildBrain Spark, added: “WildBrain Spark’s expertise in digital distribution and content creation can help IP owners and their licensees engage audiences across the world, and maximise the return on their marketing investments.
“Steve’s experience and relationships in the licensing world will enable us to enhance our services and forge expanded and new partnerships.”
Steve continued: “There is a huge opportunity for IP owners in harnessing the expertise, tools and reach of both WildBrain CPLG and WildBrain Spark – it’s a very exciting time to be at the forefront of this bold new world.
“We are uniquely positioned to offer combined expertise and services that benefit those coming from the AVOD-first space to consumer products, as well as those licensors looking to leverage YouTube as a tool.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.