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“Stock this season is clearly going to be king”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Anthony Duckworth, md, Dreamtex.

“We’ve had a surprisingly great start to 2021 launching several really strong ranges into the market place. Xbox and Liverpool FC in particular have been incredible and these have bucked the market trend for sales in a period which is usually fairly flat. Non-essential retail opening has added to the strong supermarket and online business that carried us through the pandemic and given us a strong platform for AW21.

Stock this season is clearly going to be king as shipping rates become more challenging, but we have found that by working in partnership with our customers, solutions can be found to ensure the consumer is not disappointed. We need to be fully focused on delivering our new ranges for this autumn and spring 2022 which includes BT21, Bluey and Among Us.

Issues surrounding delivery schedules and extended factory lead-times remain prevalent as we investigate all solutions to try and keep production on time.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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